Photo by Ashley Piszek on Unsplash
Operating a beauty brand nowadays is very different from a decade ago. Not only do you need to manufacture products ethically, but you need to create sustainable supply chains and embrace technological and product innovations. If you need some inspiration to innovate your beauty brand, you are in the right place. Read on for five of the best way to improve a business.
Differentiate Your Packaging
Packaging made from recycled materials, algae, and mushrooms, would have been unthinkable to a leading beauty brand even a decade ago, but now, brands can charge a premium for these items. Why? The reason is sustainability is in vogue, and the linear economy is on the way out.
No matter the size of your beauty brand, you can differentiate your company from your competitors using packaging. The packaging is a chance for you to appeal to your target audience; it is also a chance to create more sustainable products and a greener business.
Create Two For One Offers
Beauty products are unique and varied. They can be offered as a single item or combined with other products to make a box set. Since beauty products are used collectively, it helps if people have a variety of options when it comes to their makeup routines, hopefully using your brand.
Makeup and beauty products offer brands an opportunity to combine items that tend to be used simultaneously. Eye-shadow can be combined with eyeliner; for instance, lipstick can be combined with lip gloss, and BB cream can be combined with blush to offer some brand value.
Consider Supply Chain Changes
The world is attempting to reduce carbon emissions and reach net zero by 2050. In order to achieve this, brands and businesses of all kinds need to change their internal processes. Sometimes this can be costly, but there is also growing consumer demand for green business.
No matter the size of your beauty brand, take a look at your supply chain processes and make changes to support carbon reduction. Perhaps you choose a warehouse with better linear lighting and infrastructure or a manufacturer that is based closer to your supply chain depot.
Innovate Your Beauty Products
If you manufacture a scent, you can enhance the product with special formulas for mood enhancement. As if putting on a lovely scent for the evening isn’t enough, your customers can now enjoy some feel-good side effects as well. This is one way to innovate beauty products.
Another way is to move away from traditional formulas and fragrances to appeal to new demographics or reengage existing ones. There is always room for forward momentum in the beauty markets, so think about how to take your products forward for the next generation.
Embrace Any New Technologies
No industry is immune to the technological progress and innovations of recent years. In the beauty industry, customers are enjoying virtual experiences, everything from trying on makeup virtually to engaging with social media live streams. There is so much for your brand to benefit from these days, so make sure you understand the available technology and embrace it fully.