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A strong logo can be the centerpiece for your branding, guiding everything else you create, from color schemes to layouts. A professional looking logo also makes your blog look more authoritative, encouraging the reader to trust you. It also helps your readers to recognize you if they encounter you elsewhere on the internet.
Whether you design your logo yourself or use someone like high quality, cheap logo design company Logoglo, there are some important elements to consider.
- Choose the right colors. Think about the rest of brand and choose colors that fit. For example, if your blog is quite feminine in content, then choose soft shades or pastels. If you’re blogging about nightlife, you can choose something bolder. Pick a color scheme which can be used in the rest of your blog design too.
- Typography. It can be tempting to use a fancy looking font, but be careful to choose something that is clear and readable. You don’t want people to be confused about the name of your blog because they can’t read your logo. A simpler typeface is usually better, as it’s clearer.
- Come up with an original. While it can be a good idea to look at the logos of successful bloggers to look at common elements, be careful not to accidentally copy someone elses’ logo too closely. Make a logo that is unique to you, not one that imitates somebody else.
- Make sure your logo is clear at larger resolutions. You can always make the logo smaller to use in different spaces, but if you start with a small size, when you need a large logo it’s going to look pixelated. Start big, so the quality remains good at whatever size you might need it at.
- Think about your blog personality. Your logo should reflect that. Are you a Mum blogger sharing cosy family recipes? Are you a cool twenty-something sharing the hottest spots for cocktails? Choose a logo that reflects that in font, color and any images you use. For example, if you mostly write about trendy shoes, don’t create a logo using flowers in soft colors.
- If you’re hiring a designer, spend some time going through their portfolio and looking at designs they’ve created for past clients. You want to look for someone who has a design aesthetic that lines up with the sort of look you have in mind. Look for quality design, and check their testimonials. Look for happy clients who talk about a reasonable turnaround period and fair pricing, as well as beautiful design.
