When you think about some of the most successful brands in the world you probably have an instant vision of what their color scheme, logo and aesthetic is like as soon as they spring to mind. This isn’t a coincidence; it’s all about putting visual branding first and creating a connection with your audience. Every entrepreneur wants to run a consistent business whilst sticking to their own personal schedule. This can be achieved more efficiently by using distinct visual branding techniques to help get your company recognized by your target market. If you are unsure where to begin in terms of visual branding elements, here are four things you need to consider now.
1. Strong Website Imagery
One of the first places your ideal customer will visit is your website, and they will get an instant first impression of your brand and what your business is all about. It is your job to showcase all of the best parts of your business and use imagery that is going to appeal to your readers. If you want to enhance your current brand images even further, you can use tools such as Lucidpic to create customized pictures in any location or style you want. You can also create instant avatars of yourself using just one photo, which is an impressive way to link your face to your brand.
2. Color Schemes and Themes
Next, you should carefully consider the color schemes and themes you use across your website and other branding elements. Choosing colors can take a lot of time and careful consideration to make sure you’re opting for the most effective combinations. You may want to carry out some research on other similar businesses in your industry and see what types of colors and shades they are using to attract their ideal audience.
3. Go-To Fonts and Lettering
Working with a visual branding expert or graphic designer will help you to decide upon the most effective fonts and lettering to use for your website, logo and other visual branding elements you use regularly alongside your business. Pulling some potential options together and carrying out some first-hand market research with your target audience may help you to make a decision based on their preferences.
4. A Social Media Aesthetic
Nowadays, every business needs a social media aesthetic in order to stand out and carve out their place in their chosen industry. When it comes to creating a distinct social media aesthetic it has to be cohesive, logical and work well with your brand ethos. There is no point in creating an aesthetic which has no real meaning behind it, so try to stick with the color palettes and imagery types you have chosen for your website.
All in all, visual branding is an effective way to promote your business and bring your brand to the forefront of peoples’ mind when they search for you online. Having eye-catching imagery, memorable color schemes and a consistent aesthetic will help you to enhance your visual branding and make your business stand out online.
Photo by Kerde Severin from Pexels
