I almost didn't get this lipstick, but I'm SO GLAD I did! Everyone kept saying there was no special packaging! Even beauty enthusiasts that received it for free. I was a little confused & on the fence about this, because sometimes companies only send specially packaged makeup (outside container) to beauty enthusiasts to review; and when regular consumers buy the product they don't get all of the extras. I didn't know if the box was extra or not! I took a chance and ordered this lipstick. The lipstick itself doesn't have special packaging, but the outside carton (box) the lipstick comes in does. Hello! Hallo! Outside packaging IS PACKAGING! HaHaHa My little beauty room has a Betty Boop shelf! Don't worry, I haven't showcased it yet. I did get a lovely mirror for it over the holidays, but I have to get my contractor to put up some more shelves (for all the eye shadow palettes I have accumulated collected tee hee) and order some more acrylic makeup containers. It will get done. I refuse to show it until everything is together (but it will be soon). But anyway, this Betty Boop box will display perfectly on my Betty Boop shelf (see a sneak peak below...remember the Jean Paul Gaultier Betty Boop perfume I got last year). So about the lipstick! It's a creamy, blue toned red. The formula is really nice. I usually detest blue reds, but this one has proven to be very lovely. I love it! Do you already have this red in your lipstick collection? Yes. Probably. Highly Likely. So you don't need it! But if you love Betty Boop or just want a lipstick with the name Betty Boop Red on the bottom, you should get it. Vain, yes. But I think some missed out on this due to everyone saying no special packaging! Everyone IS hoping MAC will come out with a MAC x Betty Boop COLLECTION ... WITH SPECIAL PACKAGING! It would be so popular. I do think they're coming out with a Beauty & The Beast Collection, but I haven't seen anything so far. If you have, please let me know :) This lipstick was issued on Valentine's Day! And I'm happy to tell you, MAC Betty Boop Red Lipstick ($17) is still available on MAC's website if interested.