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Monday, February 24, 2020

3 Helpful SEO Tips for New Business Beginners

When you’re starting a business, there’s an endless list of things to think about. Unfortunately, it can feel impossible to cover everything, which tends to make things like SEO take a back burner. That’s one of the reasons why so many new businesses fail so quickly.

Whether you have any marketing experience or not, you need to use SEO (Search Engine Optimization) to get your business noticed and ranked on Google, Bing, etc. About 70% of marketing experts believe SEO is more important than pay-per-click advertising. That’s good for your business since optimizing your website for search engines doesn’t have to cost money!

Even if you’re a beginner with no marketing background, you can still utilize SEO and put some techniques into practice. Let’s look at a few tips you can use to get your business noticed online.


1. Put Effort Into Your Keywords

Even if you don’t have marketing experience, you’ve probably heard about keywords and how important they are for your business to be found. Keywords are what people will commonly use to search for what your business has to offer.

For example, if you sell sandals and flip-flops and someone types “best summer sandals” in Google, you want your business to be the first thing that pops up.

There are a few ways to know you’re using the “right” keywords. First, think about what you would search for as it relates to your business. Write down several words and phrases. When you put yourself in the mind of a typical consumer, it’s a good place to start. You can also use keyword research tools, or look up what competitors are using to see how you can do better.

2. Optimize Your Content

Any good marketer will tell you that “content is king.” Google is putting more focus on page content than ever before, so make sure your website has fresh and relevant content that is easy to read and draws interest. It should look and feel natural to the reader instead of something that is just flooded with keywords for no reason.

It’s a good idea to update your content regularly and use the right formatting, including headings, sub-headings, and images to break up text and be more visually appealing.

3. Use the Right Page Titles

This might seem like a small tip, but it can make a big difference. Plus, it’s something many small businesses ignore, and they’re only hurting themselves!

When you’re creating your website, don’t ignore the titles for each page. You want to make sure they’re just as optimized as the other content on your site. Try to get some relevant keywords into your titles in a natural-sounding way. If you can get a keyword or two at the beginning of each title, you can improve your click-through rates and even your page ranking.

SEO can feel a little overwhelming for beginners. If you’re still struggling with how to get started, it might be a good idea to call a professional, like this digital agency in Philadelphia. But, once you put some time and effort into learning more about SEO, you’ll quickly see it can be your best friend when it comes to promoting your business effectively.
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Homesick Birthday Party Candle Review

Not Sponsored: I've been wanting to try Homesick's Birthday Party candle. On the back of the box it states, "The sweet, buttery smell of freshly baked vanilla cake smothered in buttercream frosting. A room swirling with balloons, confetti, and gift wrap. The off key singing of friends and family, wishing you another magical year." Yep! It was that description that made me hit the purchase button. So what was my experience? The box was cute! It has stamped images of tiered birthday cakes, balloons and gift wrap. The candle is a nice size (13.75 oz). I gave it a whiff unlit and it was a very soft vanilla scent. It was nothing that made me JUMP to light this candle (not a good sign). The Top Note: Butter, Cream, Vanilla ; Mid Note: Vanilla,  Spice, Bakery ; Base Note: Vanilla, Tonka Bean I lit the candle and let it burn for hours. It didn't smell much! When I blew it out, I smelled a little vanilla. Now the candle is half-way down. I smelled a little more vanilla, but not that butter cream scent I expected. Maybe my candle is defective! LOL It got great reviews on the Homesick website. It burns cleanly. Very little smoke. It lasts a long time. It's hand poured in the USA. It's made with an all natural soy wax blend. Burn time is 60-80 hours. This candle was just a little too faint for me :(

Sweet-Bittersweet-NotSweet
supersweet(run & buy it) sweet(really good,buy it) bittersweet(ok, issues)not sweet(not good,don't buy this stuff) 
  Homesick Birthday Party candle is Bittersweet

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2.20.2020

Disclosure: This post contains affiliate links. I get commission for purchases or clicks made through links in this post.

Not Sponsored: Hey Everybody! My birthday was February 20th! It was extra special, because the year is 2020 (2.20.2020). I'm 48 years old you guys! I'm very blessed (I thank God for everything he has given me). I treat everyday as a celebration, but I especially love documenting my birthday. I like looking back to see what I wrote and what I was thinking ;) I have a thing for lounge and sleep wear. I purchased these ban.do party dot pajamas last year (long sleeve top 1, 2;  short sleeve top 1, 2, 3; shorts 1, 2; pajama pants 1, 2; sleepshirt 1, 2), because of their festive confetti dots. They feel really good and the colorful dots make me SMILE! I thought these sundae cupcakes on Williams Sonoma's website were the cutest. They are from the MORE Bakery out of Chicago. I first learned about them when I purchased these Christmas cupcakes. I'm always looking for something different and festive. Plus, they're moist and taste really good. I received some birthday goodies from my fellow blog friend Emmy of Scarberian Fashion Lover blog. Thank You Emmy! I love everything and I'm enamored with the birthday cake card <3. I received heartfelt and thoughtful birthday messages from Desle of Diva Desle and Jo of White Roses and Coffee blog. Thanks ladies. I had a really nice birthday.


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Patisserie Moschino Couture 2020: The Delicous Details

Not Sponsored: I love anything with a SWEET theme! So when I saw Jeremy Scott's 2020 Moschino Ready To Wear Collection my heart swooned. It's Marie Antoinette, frosted cake, and to me a little harajuku girls fashion. Jeremy Scott always puts the FUN into FASHION. I thought I would blog about the details of this collection. I'm enamored with the advertising/marketing of this campaign. I loved the video that announced this collection (which was on my birthday ... February 20th, 2020). The video features a beautifully decorated 3-tiered frosted pink cake, with Moschino (appropriately) written in the middle of the cake. It's sliced with a cake server and placed on a dessert plate. It's so beautiful to watch. I took some screen shots and attached the video for you below. I also loved many of the designs on the runway .... especially the accessories! The 3-tiered cake, cake slice, cake boxes and frosted clutches made me swoon :) I included the video of the fashion show for you below. I want something from this collection! HaHaHa Its so cute! Jeremy Scott's beginnings and life are very interesting. I watched a documentary about him on Netflix. I encourage you to watch it. It sheds light on many things. Understanding someone's life really explains a lot.





Picture Credit: Vogue Runway and WWD
Video Credit: Moschino
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8 Handy Software Tools Your Business Needs


For the modern entrepreneur, improving productivity often relies upon adopting the fastest and most effective business solutions. Much of the time, these solutions lie in the technological world. With so many software options out there, from accounting options to analytics and time management, it can be daunting to know which tools to use. For a few options to streamline your processes and save time, try these eight applications.

1. WorkZone
Workzone is an excellent tool for document collaboration and project management. Users can take advantage of WorkZone to create task notifications, organize projects, and assign responsibilities. Using this software, you can link tasks together and monitor the occurring changes. WorkZone is useful for projects that use consistent processes; users can design templates to be used across each different projects, whether marketing or development. The software provides cross-project views that allow you to gauge a full picture of progress at any given time. Other features of WorkZone include expense tracking, Gantt charts, image markup and workload reports.

2. Zoho Analytics
With this data analytics platform, you’ll get yourself some great data visualizations and insights to put into action. Zoho Analytics can identify trends, determine outliers, and monitor vital company metrics. By receiving data insights from various places, you gain an overall picture of your company's health and performance. Using Zoho Analytics, it’s easy to collaborate with your team via sharing reports, messaging, and comments. You can also set real-time data alerts to notify your team of essential updates. Should you need to create a data chart, you can do this easily via a drag and drop feature. You don’t need to use coding to place charts in the right location. With Zoho Analytics, you’ll also access features such as query tables, REST API, reports, dashboards and support across multiple languages.

3. Time Doctor
Time Doctor is a neat tool for keeping track of work time. You can use the software to monitor your own time or the time of your staff members. Time Doctor provides a picture of apps used and sites visited throughout working hours. When you can see where time is going, it’s easier to improve time management. Users of Time Doctor have the option to permit their clients access to the app, if appropriate. With this feature, clients can access relevant screenshots and reports of the tasks that have been completed for them. Time Doctor provides analytics, flexible configuration, optional payroll, and data encryption.

4. Helpspot
Helpspot is a great piece of help desk software that allows companies to support the needs of their customers. As well as help desk software, the platform also features a support ticket system. With Helpspot, it’s simple to track brands and customers and deliver an improved service. A few of the key features of Helpspot include ticket design, ticket replying and management, knowledge management, and self-service. Using the software, you can support emails and stay organized; gain matrix reports to view trends; and manage SLAs with triggers and automation views.

5. Zoom
Zoom is a popular video conferencing tool for online meetings, training, or webinars. Whether you’re a remote business or not, Zoom is handy for companies to communicate with staff or stakeholders who are on the go. The software can allow up to 100 interactive members, and up to 10,000 members who can view the conference, without interaction. Zoom has some great collaboration features whereby users can send image, text, or audio files between different groups. Meetings are essential, and there isn’t always the time or resources to get everyone to the same place at the same time. With Zoom, you can ensure the perfect interactive meetings for your teams, no matter what.

6. Wave Accounting
Wave is a free app that offers receipt scanning, invoicing, and accounting all in one place. It’s an ideal solution for smaller businesses or self-employed professionals. Wave is simple to set up, with an easy access dashboard and plenty of handy features. You can manage taxes, monitor expenses, and create estimates with ease. Wave can help your business to simplify the process of expense tracking. The software also removes the need for manual data entry. You can set up recurring invoices and bills to save yourself a little time. Further features include yearly record keeping, direct deposit, payroll, and integrations.

7. Flock
Flock is a collaboration platform that allows you and your teams to share project-related information, exchange files, and communicate in real-time. With Flock, you can also communicate with remote employers, via video calls and virtual meetings. Flock can be integrated with apps such as Jira, Trello, or Asana, meaning you can make the most of all your tools and data together. Using Flock, it’s easy to share project ideas; you can create channels associated with specific tasks. Flock also includes productivity tools, communication management, screen sharing, and admin controls. To keep your projects running smoothly, Flock allows users to work together effortlessly no matter where they may be.

8. InfoFlo
InfoFlo is a platform for Customer Relationship Management, perfect for both freelancers and small to mid-sized businesses. Using this software, you can manage and track all the information about your company contacts in one place. With one click, you can access everything that you need. InfoFlo provides you with a detailed picture of all of your previous exchanges with each customer. You can use these exchanges and their preferences to nurture your business relationships. InfoFlo features a customized dashboard, social media management, data backup, meeting tracking, and more.

Finding the right software options for you is much about trial and error. If a tool isn’t working for you, there’s no need to compromise. Continue your search until you find a platform that works best for you and your team. Fortunately, many providers offer free or reasonably priced business tools to help you to reach your goals. From social media management to timekeeping, great software allows you to automate your repetitive and time-consuming tasks. With the right tools you’ll have every chance of improving your business.
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10 Things To Include On Your Business Plan

When it comes to deciding to start your own business, you have a lot of planning and decisions to make. You have to decide what you want to sell or what service you want to offer, and you need to choose whether you work from home or you hire a desk space. Most of the choices that you make for your business will be dictated by finances, and you can start off by writing a business plan to help you to have some insight on how your business is going to work.

You want a proper business plan, and while there are specialists who can help you to write one, you should be able to put the basics of one together yourself. You know that this is your baby, your idea. If you can’t write about it, then you are not at the right stage for starting your business yet. You need to take proper time over your business plan if you hope to be able to get the right fast small business loan to put your business into action. Investors are interested in people who have a vision that makes sense and are happy to put the effort into getting it right.

You should consider that your business plan acts as more than just a basic idea of what you want to achieve, but as a guideline for your goals and your future planning. So, let’s take a look at ten things that you should include in your business plan when you write one.


You Need To Say What Your Business Is About
Seems a fairly obvious thing to start with: people need to know what it is your business is going to do to be able to ascertain that your business makes sense! You need to use simple terms to define what your business can do, and this is called your executive summary. Tell the reader about the products and services that you offer, when your business commencement date was and what you’ve achieved since.

Talk About Who Is Involved
Your business plan should have a summary of the current management team and and where they have brought your company so far. You want to be able to tell people who are involved and what they do and you should describe the current management team and their skillset in detail. Your investors and shareholders (well, future ones) will want to know with whom they are dealing.

Time To Talk Product/Service
You should move into a paragraph about the product or service that you are planning to offer. You should talk about the benefits of your product and how it solves a problem for your customers who are looking for it. It should read as if you’re talking to someone very simply: they do not know what your product is, and so you need to be very basic in your language and talk through it thoroughly. The audience shouldn't be left wondering what it’s all about!

Write About Your Customer
With this business plan, you need to know and understand your market. You need to know everything there is to know about your customer base, and you should show this in your planning! This shows that you have a firm grasp of the segment of people in your target market.

Touch On The Competition
You must be able to detail what you know about your competition in your business plan. You have to show that you compare to them and can compete with them in the market in which you hope to be involved. If you can show that you compare favourably, then you’re going to be able to show that you can offer something to a similar market. This is where you can establish your USP!


Set Your Goals
You want to be realistic here, but you need to set your goals to show that you have a vision in where you want your business to go. You should show that you can set targets and hit milestones with your effective planning. Make sure your goals are both long and short term, and you will be able to prove that you have a clue about where your business is headed.

Know Your Risks - And List Them
Every business - whether you are experienced or not in your industry - is going to have risks. You just have to know what those are, know how to prepare for them and mention them in your business plan. Once you know what your personal and professional risks are, lay it out in your plan and how you plan to overcome them. It will make a big difference to the way that people see your business if they are able to identify that you have a good strategy in place.

Talk About Marketing
Marketing your business is going to be a big deal. You could have the very best product or service at the best possible price, but that doesn't mean that you can advertise it and market it correctly. You may not have a clue about marketing, which means that you need to start doing your research and get to know how you plan to market your product properly.

Know Your Money
It doesn't matter where you get your business loans from, you need to know what your borrowing is going to cover and how you plan to pay it back. This all needs to be detailed in your plan. Poor cash flow management could kill your business, so prove that it won’t be the case for you!

Explain Your Processes
Your audience reading your business plan needs to be able to see how your business is going to operate. You need to know how it will all work so you can explain it without too much jargon. It needs to be read in a way people will understand, and while this isn’t a set structure for your business, you need to have these essentials in place to be taken seriously.

Your plan will be watertight with the right details in place!
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Sunday, February 23, 2020

Five Reason Your Startup Business Will Fail


If you’ve launched a new business, the odds of success are stacked against you. In fact, according to Forbes, as many as 80% of new businesses will fail within their first year. Why does this happen?

Lack of Financing
Money is often the main reason why new companies fail, either because you need to keep borrowing money in order to try and survive, or because you lack the capital to get your business up and running. Both options will spell the end for your business. This is why you need to ensure you have enough money to see you through the early stages of your business, to a point when profits can start to takeover and replace the money you’ve invested. Until then, you need to think of ways to raise money, either by utilizing a nest-egg you have, or be attracting investors.

No Marketing Strategy
Assuming you’ve made it past the initial stages, the next potential hurdle is a lack of marketing. If you’re in a position where implementing strong marketing campaigns aren’t possible under your own esteem, then you need to consider a marketing agency. Although this means spending more money to begin with, you’ll be paying for experienced professionals to aid the growth of your business during its most crucial stages. Furthermore, by having someone else running marketing, you can spend your time focusing on other, equally important, areas of the business.

Ignoring Your Customers
There’s a reason why the saying “the customer is always right” is a popular one — it rings true. Your customers should be at the heart of what you do, and they should be able to communicate with you regarding where you need to improve your company. When customers can’t have an open discussion with you, they can feel neglected. Avoid this scenario by asking for feedback, connecting via your business social media, and so on; do this and you’ll get customer satisfaction every time.

Rapid Growth
Even though having a large, recognized brand may be the end game, expanding the business too soon and too quickly can have damaging effects. The main reason businesses fail at this stage is because they become too complacent, believing that they don’t have to put as much effort in because most of the hard work has already been done. This is far from true. Expansion is just like when you first started up, which means you’re going to need to put in a lot of hours, money, and hard work to make this next stage of the business work just as well.

A Lack of Innovation
Being a totally unique brand isn’t easy to achieve, simply because there’s so many other businesses out there similar to yours or who have adopted similar business traits. This shouldn’t be new information to you. Instead, you should analyze the current market and your competitors, in a bid to learn how to ensure your brand really stands out from the crowd. If you lack impact, you’ll get overlooked time and again.
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Friday, February 21, 2020

5 Ways to Genuinely Improve Business This Year


Business might be going well, but don’t get comfortable. In order to succeed long term it’s important to keep on moving forward, and making changes so you stay on top. Here are five things you can do this year to genuinely make a difference to your business.

Improve your office
It’s important not to overlook your office space since a better office really can mean better business. Paint the walls, have the carpets deep cleaned and add things like plants and custom signage around to bring the place to life. Play around with the layout to improve the space, and take note from big companies like Spotify and Google who use collaborative office areas due to the increase in work productivity this gives.

Upgrade your hardware and software
The right hardware and software is crucial for success in business. Think laptops and computers, specialist phone systems and software from legal to accounting programs. Work out exactly what your business needs and don’t try and cut corners here, since you’ll only slow yourself down if you do.

Improve employee satisfaction
Making sure everyone that works for you is kept happy ill boost morale and productivity, this will in turn mean more profits for you. If you look after your staff, they will care for your clients or customers meaning employee satisfaction is great place to start if you want to grow and improve your business. Reward good work, and consider offering employee benefits that help people to feel secure and happy in their jobs. Even something as simple as a free lunch is considered a perk. Other ways you can improve employee satisfaction is by offering education, whether it’s in deuterated compounds for government research or training for specific vehicle licenses it all depends on your business. But allowing people to learn these skills boosts their morale and also means you always have skilled workers for the jobs you need.

Work with other companies by outsourcing
Outsourcing allows you to grow your business, but without having to hire more staff or buy more equipment. It’s great for areas of business where the work isn’t always constant as a company can do the work on an ‘as and when’ basis rather than you having to hire an employee who you only have work for some of the time. You could outsource anything frrom your marketing to a professional agency, or just one-off jobs like website design or blog writing.

Budget correctly
It’s crucial to make sure the day to day financial running's of your business are kept under control. It’s a fine balance, you don't want to overspend but if you scrimp in certain areas then this will affect your business too. Work out where to spend and where to save, speak to a financial advisor if you’re not sure who will be experienced in running these kinds of ventures and be able to keep you on track.
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Are Engagement Rings Still Relevant In 2020?

Does my engagement ring make my finger look fat?
We’ve all cheered for a friend who’s shared her happy news online. But the trend indicates that in 2020, engagement ring photos are going to slow down. Indeed, more and more people are unsure whether an engagement ring is the right thing for their couples. While love is still strong among the young generations, many brides are concerned that an engagement ring is not something they would feel happy wearing. Therefore, it raises an important question for lovers and fashion lovers alike, namely, are engagement rings still relevant in 2020?


Why wouldn’t you want an engagement ring?
To understand why people buy fewer engagement rings, it’s important to put ourselves in their shoes. Engagement rings are a beautiful and elegant sign of love. However, depending on your career, you may not be able to wear a ring on your finger. People who work in the pastry and bakery sector, for instance, prefer to wear their rings on a necklace because they can cause problems when they work with fresh dough. Some even skip the ring altogether to pick a different type of jewelry, such as an opal nose stud or an elegant silver earpiece. In this instance, the engagement jewelry market needs to diversify itself to make sure everybody can find the right piece for their lifestyle.

Is there a non-jewelry alternative?
For some couples, buying an engagement ring is an expensive investment they can’t afford to make. And the truth is, you don’t need to splash out on jewelry to show that you love each other. There are plenty of alternative engagement gestures you can choose from, such as getting an engagement tattoo together, for instance. Couples can be playful with their symbols, with many choosing complementary images. You could, for example, get a padlock, while bae gets a key tattoo. The placement of your tattoo is not essential, but a lot of people choose to have a tattoo on their ring fingers or their wrists.


Something for the tradition lovers too
It doesn’t mean, however, that you can’t get an engagement ring. While the trend is moving away from rings, there is still a vast market for tradition lovers. With a lot of designs and patterns to choose from, your engagement ring can be as modern, colorful, and playful as you want. You can even include a cluster of different gems and cuts for a mesmerizing effect!

Additionally, while the typical engagement ring has a diamond, nothing is stopping you from picking a different stone.

The girl is asking!
There’s one last case where couples choose to forego the engagement ring. Indeed, while the tradition wants that the man proposes, more and more ladies are taking the matter into their own hands and asking their boyfriend to marry them. Not only is it a cute and romantic gesture for the man in your life, but it is also guaranteed to establish the basis of a happy and gender-equal relationship. But, in those cases, it’s tricky to prepare an engagement ring for your boo!

Are engagement rings becoming old-fashioned? Of course not! But the engagement industry is growing to accommodate many new trends, interests, and needs. As a result, couples who don’t want to buy a ring but still want a token of love can choose between suitably romantic alternatives.
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How to Save Money on Your Wedding Venue


Your wedding venue is the backdrop to your big day, it influences everything from the mood and tone of your wedding to how your pictures look- so is arguably one of the most important decisions to make. But if the beautiful wedding venues you have on your shortlist are simply out of your budget you don’t need to panic yet, there are plenty of ways you can get what you want and keep the costs where you want them. Here are some ideas!

Get married off season
Getting married anywhere between May and September will cost you the most money, with the mid summer months tending to fetch the highest prices. As beautiful as a summer wedding is, considering getting married at another time of year could massively reduce the cost. How about a magical winter wedding, or a gorgeous pastel ‘spring bloom’ theme? Autumn weddings are becoming more popular, and the incredible foliage you can find during the fall can really add something to a wedding. Think classy decorated pumpkins, sunflowers and orange and red leaves. Have a think about other times of the year and figure out if getting married during that time is worth it for the costs you’ll save.

Have a smaller wedding
Another way to get the wedding that you want but without blowing the budget is to scale it back. This can be tricky, there are lots of unwritten rules about who should get an invite to your day but put yourself in control. It’s your wedding, you’re paying for it so invite who you like. If cutting back the guest list from 250 acquaintances to 100 close friends and family saves you thousands of pounds then why wouldn’t you?

Go with a less traditional venue
Stunning hotels and similar venues look fantastic there’s no denying it, they tend to have all of the catering and other facilities right on site as well as scenic gardens and backdrops for photos. So booking something like this often makes sense as you know what you’re getting and it makes things easier. But if you’re not afraid to do something different then why not go for a more unusual venue? Hire out a building that’s not typically used for weddings such as a farm and hold your event here. There are lots of ideas online so work out of any would suit you and there’s anything nearby to where you live that you could check out.

Get married at home
Do you have a large garden? Why not get married or hold your reception at home? You can hire large wedding gazebos and kit them all out with lights, decorations, tables and a dance floor for much less than you’d pay at most other venues. Being at home could make it even more special for the right kind of couple, and it’s a definite option to consider if you have the right space.
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4 Reasons Why Your Marketing Isn't Working


If there is one thing we all know about business, it’s that you can only be successful if customers know you exist. Getting your brand out there and recognized is essential if you hope to make any kind of impact, and so marketing is one of the first things any business has to get right.

However, the skill sets required for running a business and marketing one effectively are not necessarily overlapping. You may have everything on the production side right, and have a solid head for recruitment but, when it comes down to it, find that your marketing efforts are coming up short. If you’re not seeing the customer interest that you believe your products or services merit, here are a few of the reasons you might be struggling…

You’re pitching to the wrong audience
It may seem outlandish, but it is simply a fact that some businesses hit the wrong note with their marketing, and even some very smart business owners make crucial mistakes with where they aim their marketing. If you are too broad with where you place your ads, or drop your direct mail in a neighborhood where your services will never be needed, then you’ll fail to attract interested customers - and you may even get a negative reputation that drags on your marketability.

You’re being too subtle
Everyone likes a clever marketing campaign, and sometimes ad executives will secure top dollar for a series of ads that are critically-acclaimed, and have been focus-grouped every way imaginable, but when the campaign runs, it just doesn't land. In marketing, clever is great, and it’s well worth being original - but you have to be memorable first and foremost. Whether that’s by using your brand name prominently, or working on the right direct mail materials with the likes of mailitdirect.com, the best campaign is the one that people won’t forget in a hurry.

You’re putting all your eggs in one basket
It is perfectly sensible to be cautious with your marketing at the outset; you don’t ever want to overspend on your first campaign. However, this does not mean you should focus merely on mailshots, radio ads, promoted social media posts as advocated by hootsuite.com or any other specific form of marketing. You have to diversify somewhat, even right at the beginning, for one reason above all else; if you don’t test your message in a number of formats, you won’t know which works best. Your marketing budget may be modest, but that’s all the more reason not to throw it all in one bucket - spread it around, and then concentrate on what works best.

You’re not saying anything new
It’s common in business to look at what competitors are doing and try to do it better. The wisdom of this approach is in doubt anyway - it’s hard to separate people from a brand they already trust - but in marketing it’s all the more pointless. Marketing needs to be fresh to be effective; by using someone else’s methods and message you’ll end up looking derivative and, worse yet, potentially driving your potential customers to your competitors. Above all other principles, this is the most important in marketing; don’t copy anyone else, there really is nothing to be gained by it.

Keep these principles of marketing in mind, and you’ll avoid the mistakes so many new businesses make.
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Thursday, February 20, 2020

Planning on Hosting a Business Event? Here’s What you Need to Do First

If you are planning on hosting a small business event, then you need to make sure that you carry out the right preparations. If you don’t then you may find that you end up not getting the result you hoped for and this can work against you in the long run.

Decide On Your Target Audience
The first thing that you need to do is decide on your target audience. This will help you with your content, prices, location and more. This kind of structured approach will help you to stay focused on achieving your goals and it will also mean that you are able to really define your scope as well.

Make A List of Details
It’s also important that you make a list of the details of your event as well. Ideally, you want to include everything from lighting to public transport, content and refreshments too. When you do decide to host an event, everything really does matter and if you make a list, you will soon find that you don’t end up overlooking anything.

Have A Clear Business Purpose
Before you can even start planning out your event, you need to be clear on why you are actually hosting your event. Every decision that you make should ultimately support your end goal. For example, is it your goal to create awareness of your business? Do you want to try and develop customer loyalty? Or maybe you want to make more money?  Either way, it doesn’t matter which option you go with because you need to make sure that your employees are all on the same page and that they are also supportive of your end goal as well. If you want your team to be more connected at the event then investing in a corporate supplier is always a good idea.


Other Industry Events
It’s vital that you watch out for other industry events and their scheduling. The last thing that you want is for your customers to have to choose between your event and your competitors. You also have to make sure that you don’t schedule your event too close to a popular vacation time either. If you do then you may end up with a lower turnout and this is the last thing that you want.

Be Flexible
As you delve deep into the event planning process, you may find that your event changes in location, size and more. This is natural and it’s fine as long as you stay focused on your goals and that you also don’t lose sight of the reason why you are doing all of this work to begin with. Flexibility is always a good thing so use it to your advantage and incorporate it into your plan.

Know Your Limitations
You may want to throw the ultimate live event, and this is great, but you do have to remember that you have a budget and you also have a time limit as well. If you decide to throw something too big then this will work against you and you may even find that your event suffers as a result.
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