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Tuesday, June 1, 2021

Three...Two...One...Counting Down To A Launch Date That Sends Your Business Soaring Into Space

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Whether you’re launching a virtual business or a physical pursuit, few days are a more important indicator of future success than your launch date itself. Like NASA sending men to the moon, this is the moment when all eyes will be on you, and you can bet that a faulty start or a ship that never quite reaches velocity will soon send everyone away again. While there’s never a ‘perfect’ day for a company launch, there are some surefire ways to align the stars for a launch to remember, and we’re going to consider three of them here.

Make sure that everything lines up

Space travel is typically years in the planning and, while you won’t want to wait years to send your business into space, you could benefit from considering this measured approach. After all, a rushed or poorly planned launch is going to send a clear and not altogether positive message about your business, and it certainly won’t see people coming back. Instead, be sure to line up every little detail of company operations beforehand, from ensuring a parking lot that sends the right first impression with the help of, through to rigorously testing all your products with the assistance of control groups. That way, you can guarantee that everything comes together on the day to ensure a launch that runs as smoothly as the well-oiled machine you need your business to be.

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Take care of training

Astronauts train 18 months for every single mission and. While you again won’t want to take quite that long, your staff must also be prepared for take-off. After all, it’s hardly going to look great if your employees don’t know your products or how to operate your till, even on the first day! As such, it’s well worth getting employees involved in your business set up at least a month or so before launch, and dedicating a decent amount of time to things like role-play exercises and general till/product training. Then, you can rest easy that your team, at least, is so well versed it’ll seem as though they’ve been doing the job for years.

Make sure the world is watching


A space launch without an audience would be anticlimactic to say the least, and in many ways, a business launch without a following is worse. After all, space travel happens whether the public gets involved or not – business doesn’t. With that in mind, many business owners use tips like the ones found in this article on to create launch-date hype with staying power. In fact, many business owners report going as far as letting marketing determine their launch data itself, ensuring that attention is at peak levels for a launch that’s as buzzing as you hope business will be moving forward.

Launching a business is a big deal, and make no mistake that success rests on getting this right. Make sure you do precisely that by taking these pointers into account for launch success that you can rely on. 

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