Chocolate Charity: Harbour City Chocolate Trail

Wednesday, May 1, 2013

Are you guys ready for a chocolate fix? Have you heard of Hong Kong's Harbour City Chocolate Trail? I just learned about it the other night and wanted to share it with you. It's an annual charity event that benefits Hong Kong's Blood Cancer Foundation. It's held in Harbour City* where everything is CHOCOLATE and/or has a CHOCOLATE/DESSERT theme (like the displays pictured in this post). *Harbour City is a large shopping mall in Tsim Sha Tsui.

I didn't find many official pictures from the 2013 event, but I found an amazing kawaii blog called modeS Blog that attended the event and took some great photos. I didn't want to post her personal photos, so if you want to view more from the 2013 event, please visit her blog (part 1 and part 2).

All I can say is I'm in chocolate heaven! A bathtub filled with whip cream, a chocolate bed with cookie pillows and a pink cake quilted sofa. YES, PLEASE! This is what dreams are made of (well at least mine! hahaha). Total visual eye candy! I swear I would be at this mall all day (and I don't even like malls) just to see this exhibition. And it's an annual event! So it changes every year! Amaze-balls! >.<

photo credit: 
modeS Blog part 1 and part 2
HK Harbour City Facebook Page

Now, the pictures below are what I found the other night and what started this obsession! These are from the 2012 Harbour City Chocolate Trail. It is off the charts! Don't these pictures look like something from the movie The Matrix? My heart started to palpitate with each and every picture. Sweets suspended in air? Yes, please! HaHaHa Throw me a macaron! From what I could decipher, these ads were created by a group called NAM for the 2012 Harbour City Chocolate Trail. If you think the ads are gorgeous, just look at the shopping mall set up. Over sized fondue fountains, cupcakes on chocolate gushing pedestals, chocolate bars dripping in chocolate and a super-sized macaron tree!?! This is a fundraiser like no other! Goodness-gracious-GOD-almighty! Asians know how to throw a party! I LOVE IT! Between Britain and Asia, you guys get me each and every time. The creativity is amazing.

Visual Artwork by NAM 
Art Direction: Takayuki Nakazawa 
Photograph: Hiroshi Manaka 
Creative Direction: SK Lam (AllRightsReserved) 
Model: Twins, Blackie chen, G.E.M, BiBi Zhou 
Stylist: LS / NOVA / AllRightsReserved 
Wardrobe by Anrealage 

No Comments Yet, Leave Yours!

Linda Greaves said...

This has got to be your most torturous food post for me yet...my ultimate weakness is definitely chocolate <3
YUUUUMMMMMMM!!

Trendy Teal

Sheila said...

OMG... wow! Just wow! I can only imagine just being there like Willie Wonka and the Chocolate Factory just eating everything that's made out of candy! hehe.. :)

xo - Sheila
www.sheislovelyblog.com

小影 said...

Wow,I wish they have this in Malaysia!!!

Natalia A said...

Feast for the eyes! :)
The ed is brilliant and those sculptures are simply fantastic!
I remember visiting the Chocolate museum in Bruges a while ago - they had some beautiful creations there, too. Not as huge as these, but amazing. I still got a few photos taken there.
x

fluff and fripperies said...

This looks like a truly amazing event. The ad images are spectacular and the whole thing is like a chocoholic's wildest dreams come true! xo

Carole Poirot said...

Oh wow!!! Chocolate as far as the eye can see! These creations and the photo shoot all look absolutely amazing. Love them all. Such a shame I'm desperately trying to reign in my chocolate consumption... ;-) Have a lovely day xo

The Dainty Dolls House said...

Yesss...sign me up :))) I would love this, what an event!! The sculptures are fantastic, must have taken a lot of time and dedication to complete all of this!! It's good I'm not there, as I would have had to refrain from eating it all ;-) Have a reat day xx

Anne said...

Not good to look at this so early...need a big bar of chocolate now!!
~Anne

Irene said...

Wow!!! Enough photos to get me craving for chocolate! What a delicious form of art!

Thanks for sharing, Kim! There are so many interesting things in this wrold waiting to be discovered ... but I'm the meantime I'm off to the supermarket to buy me a chocolate bar :)

Have a lovely day!
xo Irene

Mandi said...

This is awesome! It's like a dream...

xx Mandi
Find Me A Muse

Cee said...

If there were such a place as chocolate heaven, I think it would look like this event - how wonderful! And I never would have known about it without you, Kim, so thanks for sharing. I'm definitely going to be dreaming of furniture made of chocolate cake tonight :)
xox,
Cee

Tina Bradley said...

I ADORE chocolate! Did I see chocolate and chocolate-covered macarons in those lovely photos? Oh my goodness!!! Gotta try those! :) T. http://tickledpinkwoman.blogspot.com

Lilli said...

OMG Kim!!^^ It is now onto my wishlist of things to do and visit before die! How amazing, is my dream and heaven!!!^^ Kisses dear! xo

Mica said...

Those photos are amazing, and I love the cake sofa! :D Looks like such fun :)

Away From Blue

TheTinyHeart said...

OMG, a bed made out of chocolate?! Sign me up! Everything looks beautiful and delicious at the same time.

-Sharon
The Tiny Heart

Imogen said...

This is beyond incredible, wow I am so impressed. I cannot believe this, best ever. It even has my favourite; macaroons

Ivana said...

Oh Kim, you've gotta be KIDDING me! This is literally the sweetest post I've ever seen! For a chocoholic like myself, there's nothing more dangerous than a chocolate-themed exposition :) Can I have a bite, please? :)

xx Ivana

Macarons and Pearls

Laura Go said...

omg kim! I LOVE everything and anything food themed, especially if they're sweet like this!
I just died and went to heaven!
♥ laura
the blog of worldly delights
the shop of worldly delights

Sam said...

Awww WOW Kim, this is incredible, I haven't seen so much chocolatey goodness before, the displays are unbelievable, so cute and creative, Must have been really fun to attend. Thank you for your kind compliments on the outfit post, we were thrilled to read it :)

Coco said...

The 2012 campaign is very futuristic and artful, but the 2013 scenario is pure yumminess! I want the cream filled sofa pleaseeeee!! You are the best treasure hunter!!
xoxo
Coco et La vie en rose
Coco et La vie en rose on Bloglovin
Coco et La vie en rose on Facebook

Style Journey said...

Thank goodness this is all art and for display because my teeth are falling out just looking at this chocolately goodness! The bed made of chocolate is amazing!

Anya Jensen said...

Ohlalala I am in heaven I think - delish chocolate everywhere, an the styling in those pictures is just divine. Have a lovely day -think I need to go to the store and get a chocolate fix,
Axxx

Lorena said...

I'd be sticking my finger in everything just to see if it was all chocolate ! I just had coffee and cracker and now I want chocolate.

PAPS said...

Wow this looks so yummy.
www.thoughtsofpaps.com

Leticia - Cosmetics Aficionado said...

Those sculptures are amazing!

Oh to Be a Muse said...

I thought the pictures looked very Alice in Wonderland, actually, which is also super cool. This sounds like an awesome event, but since I don't like chocolate that much, I would prefer a caramel theme. :)

Oh to Be a Muse
Shop Layered Muse

Juju at Tales of Whimsy.com said...

Holy cannolis! I love love love it. SOOOO cool.

And the pictures. FABULOUS!

Ira Kharchenko said...

Amazing pics! So beautiful:)

http://theprintedsea.blogspot.de/

miss b said...

I read the title and immediately realized that this was the lovely shopping mall we visited last July but what a pity we missed this chocolate trail. One amazing photo after another - I would have loved it (you know all about my love of chocolate and macarons!!!) So creative and so much fun. Great post, Kim.
http://missbbobochic.blogspot.co.uk/

Always Maylee said...

Wow it it's like chocolate heaven!

xo, Yi-chia
Always Maylee

Aimee P said...

Omg this is amazing! I need to go there! yum! :)
xoxo Aimee
bowsandbeau-ties.blogspot.com

Anngelik Martinez said...

Such a cute place! I would die if everything was real haha I love chocolate.


-Vogue&Heels
www.vogueandheels.com

Sara Gerard said...

I am not that big on chocolate, but hot damn!! It is like Willy Wonka IRL!!

Sara Gerard said...

I am not that big on chocolate, but hot damn!! It is like Willy Wonka IRL!!

Alexa Carey said...

Oh my gosh this place looks really cool!!!! I don't even like chocolate and this caught my attention!
http://lexiluthor.blogspot.com/

littlemissandrea said...

The event looks amazing! I love shopping at Harbour City when I'm in HK - hopefully next time I can catch this event!

Thanks for sharing the pictures Kim!

Meghan Silva said...

chocolate and good cause I LOVE! these pics have me craving something sweet.

Meghan Silva's Blog

Stephanie G said...

Amazeballs is right. Asians are crazy in a good way. I love the campaign shots and really quite pleased that they've not removed the fishing lines.. somehow adds some 'realness' to the whole ideal.

I want that cake bed!

steph / absolutely-fuzzy.com

LyddieGal said...

a world made of chocolate is a world i'd like to live in. everything looks so whimsical and delightful.
Chic on the Cheap

Janice Lunes said...

Wow that's amazing !

That's so cool thanks for sharing this Kim :D

Kisses !

Diva In Me said...

OMG! If they're real, I would stand there every single day to eat the chocolate till they remove everything! LOL!

Bader Lamont said...

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MAYBE WE FOLLOW EACH OTHER ON GFC , BLOGLOVIN AND FACEBOOK .. LET ME KNOW !

Come and see my new post on :
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= BADER LAMONT FROM CASABLANCA =

BIKBIK AND RORO said...

O gosh... I'm speechless... those bears... I need to get some chocolate NOW.

MOSAMUSE said...

this looks so fun and goes perfectly with my chocolate donut this morning
xo
MOSAMUSE

www.MOSAMUSE.com

Chic 'n Cheap Living said...

Those promotional pictures are just gorgeous, Oh and yes to the pink chocolate sofa please!

xoxo,
Chic 'n Cheap Living

keschen said...

wow.. those looks too amazing to even eat!!
this post just made me crave for some chocolates :)

would you like to follow each other?
please follow me if you like and i'll follow back right away :)

http://raindropsofred.blogspot.com/

xoxo

Sarah Hartley said...

Oh my goodness, how adorable is that "furniture"?!

Rowena @ rolala loves said...

Wow Kim this is like a total chocolate paradise! I want to hug that butler bear and maybe 'bearnap" him too lol ;p

I'm hanging in there. It's true that unless you've had vertigo you really don't know how it feels. The worst is when you lay down and actually feel dizzier and i'm thankful that hasn't happened this time around. I just skim through my feeds quickly on my iPad for now and I find the dictation feature to be helpful instead of typing so I don't have to look at anything for long. Thanks for all your support Kim!

Rowena @ rolala loves

Darcy said...

Oh my goodness, those chocolate pictures...!!! The teddy bear is my favorite :)

www.corporategirlstyle.blogspot.com

aki! said...

This gave me such a big craving for chocolate that I ate a chocopie.

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Tinfoil Tiaras said...

This is pretty much my dream event, what a neat background for a photoshoot this would be! I also love the whimsical photos, the one with the young girl is too cute!

Julie (Little Pink Rain Boots) said...

Oh my goodness! You're right Kim, it's like heaven (or at least how I picture it to be, haha.) The sofa is just amazing, I really would like to see this one day.

LittlePinkRainBoots.blogspot.com

Sam said...

Hi Kim, I also like how the cut-outs look on others, but would never be brave enough to wear it myself. Sleeves are like cut-outs right? Thats the closest I'll get, lol. Happy Friday Doll!

jo said...

Hey Kim, these are awesome photos! I LOVE CHOCOLATES! I love Hong Kong too. If you haven't been there, I urge you to go, it's awesome. FYI, those two models look good but horrible singers. Lol. Btw, my feature is out, hopefully, you have time to check it out. I really want to know your thoughts. Happy Thursday!

xo Jo

http://www.whiterosesandcoffee.com/

Jessica said...

looks freakin awesomeee i love me some chocolate!!!! i would loce to visit

Audrey Allure said...

Omg, that looks amaaazing!

Rebeca Muñoz López said...

wow!! this place is so fantastic and cute :0

www.urbanikamoda.blogspot.com

Sakuranko said...

Oh wow sweetie all looks so lovely, sweet and cute!

Claire said...

i need to visit this place. chocolate heaven!

http://spinning-threads.blogspot.com

Dawn Gibson-Thigpen said...

HEEYYY KIM! GIRL I LOOVE THIS POST! YOU ARE ONE OF MY FAB BLOGGERS SERIOUSLY!

ALSO, THANKS FOR THE COOL COMMENT! :)

http://simplysassysstyle.blogspot.com

DAWN

Kane @ online bingo said...

Actually after seeing this I’m speechless and I don’t know how to image the beauty of it. This would be a great work and awesome awesome…

Kathleen Lisson said...

These photos are making me hungry!

oomph. said...

ok, now those 2012 photos are killer! very cool!

rockoomph.blogspot.com
$500 Mother's Day Giveaway!

flysongbird said...

you are kidding me!!!all this is chocolate..some of it is i am sure...this is crazy awesome..

Ichraq said...

that looks delicious! I just died and went to chocolate heaven! :D

Margarita Bloom said...

Chocolate!!!!!!!!!!!! Me love chocolate! giggle...

Office space in Liverpool said...

Wow this is a great place for everyone who loves chocolate. And I do love chocolate.