Fashion Melts by Toufic Araman

Tuesday, June 11, 2013

This photo shoot is called "Fashion Melts" by photographer Toufic Araman of the aramanstudio group. I couldn't help but giggle when I first saw these pictures. They reminded me of two scenes in the movie, The Wizard of Oz. The first one of course, is at the end when The Wicked Witch Of The West screams, "I'm melting! melting!" The second is at the beginning of the movie, when the house falls on her sister after a tornado and all you see are her sparkly ruby red slippers.

With all the extreme and crazy weather we've been having lately: heat, rain, and tornadoes. I wouldn't mind a Chanel handbag falling from the sky! HaHaHa Let it rain designer fashion! You guys have a great Tuesday! Now I want an ice cream cone. HaHaHa

Oryx Premium Magazine June 2013
photography : Toufic Araman of aramanstudio
styling:  Kegham Djeghalian
hair:  Fadi Jeffy
props:  Dany Daneh
production: Diana Maatouk of aramanstudio
model:  Alina


No Comments Yet, Leave Yours!

fluff and fripperies said...

These pics are hilarious! The first one reminded me of the Wizard of Oz too :)

Sacramento Amate said...

Fabulous summer inspiration, dearest Kim.
Besos from MISS PAPS, lol
XXXXXXXXXXXXXXXX

trishie said...

Haha! I'm totally craving an icecream cone now

Annie Sand said...

Haha, I totally forget to look at the clothes all I see is the icecream cones! You always find the best fashion shoot photos. I wish you a fabulous Thuesday, dear Kim!

Cee said...

These photos are too funny, Kim! The fashion industry as a whole, bloggers included, can sometimes be guilty of taking themselves too seriously... it's nice to see an editorial really lighten things up. And I'm so without about a Chanel bag falling from the sky, who wouldn't want that to happen?!
xox,
Cee

Flora Fascinata said...

After all these years I thought i'd seen it all, till I followed you, Kim! Crazy all right. Imagine the initial brief with an editorial team trying to explain...funnyxxx

kim bim said...

Oh my dayz kim, You are such a clown lol. I was laughing all through, please let me know when it's gonna rain channel bags and fashion cause i wanna be right by your side, I will be coming over with loads of overize shopping boxes so i can load them all haha :) Oh you remind me of the wizard of oz the ads are still fresh in my memory eek... she was so green and her horrible hat lol. These pictures are so lovely. I never get tired of reading your post cause they are so interesting.
Have a lovely day sweetie.

Nicky said...

My eyes go to the icecream cone...
Nicky

www.mywishstyle.com

Carole Poirot said...

Great shots and the dresses are just amazing! I'm with you on the fashion rain thing - wish it could rain Channel and Herm├Ęs instead of cats and dogs ;-) Unfortunately it's still cold and grey here... Have a lovely day xo

Chic 'n Cheap Living said...

How sweet and fantastical! I definitely wouldn't mind Chanel bags raining down on me!

xoxo,
Chic 'n Cheap Living

Fashion art and other fancies said...

Very creative, playful and artistic photos;-)

likerose said...

nice ;p
i have giveaway:) http://like--rose.blogspot.com/2013/05/mam-dla-was-rozdanie-od-persunmall-from.html

Mica said...

Wow these are such fun unique photos! I really like this shoot! :D


And yup I want an ice cream now too! haha! Hope you are safe with all the crazy weather Kim!

Away From Blue

Style Journey said...

Ha ha! It does kind of resemble The Wizard of Oz. The cones look so weird on their heads ha ha!

Tina Bradley said...

What a creative, summer-inspired theme! I adore it! Hugs + joy to you!!! T. http://tickledpinkwoman.blogspot.com

Real College Student of Atlanta said...

this is unique fashion photography for sure!!

Sam said...

Hi Lovlee, thanks for your wonderful words over at mine :) This is truly adorable, they certainly do look like melting ice creams, the dresses are quite pretty. Really creative shoot!

Megan said...

Haha, these are fun! What a creative idea.

vgolove said...

Great post! Beautiful photos!

Would you like to follow each other with GFC and Bloglovin '? Let me know :)

Best wishes!
http://vgolove1.blogspot.ru/

The Dainty Dolls House said...

Hahahahahahahaha...I can't take those seriously!! I love it though, hysterics!! The models were most likely thinking wth is this person thinking who came up with this idea - covering my face with a cone!! Stunning pictures though. Have a great Tuesday doll x

TheTinyHeart said...

Haha this is kind of hilarious! I definitely want an ice cream cone now and a Chanel bag from the sky :)

-Sharon
The Tiny Heart
Scarf Giveaway!

flysongbird said...

creepy.dolls are creepy.
too much chucky as a kid but kim i am kind of creeped out by this.

Rakel said...

OMG stunning pics!

http://alovelystyle.blogspot.com.es/

Kate Sullivan Corpuz said...

So creative & fun!

always, koru kate

Sara Gerard said...

OMG, they do remind me of the Wizard of Oz! HAHAHA, I love it! Still pretty creative though.

A BRIT GREEK said...

Brilliant inspo Kim & such a wacktastic shoot! Creative & imaginative indeed! Hope all is well with you hun.
x.o.x.o

Jessica said...

hahaa this is to funny! and now i want yummy expensive ice cream lol.. this is um creative? have a happy tuesday too sweetie!!

Christy C said...

Hahha Kim, where do you find all these pics?? I love all your posts. Usually when I'm done reading and laughing, I usually think to myself... Where does she find this stuff?? Hilarious! I feel bad for these models... They totally look like they're being suffocated underneath these giant cones, but boy do they look fashionable regardless! Heck if I had a Chanel bag falling from the sky at me, put anything on my head... A toilet even!

Christy
www.sunnywithasideof.blogspot.com

Lilli said...

Ahah Kim, you are so funny! But let me say that the photos made me think of the same scenes of that movie!:D Kisses dear! xo

Juju at Tales of Whimsy.com said...

I love love love these. So whimsical.

Sadee Butt said...

woww very beautiful blog :)
i love your blog and post im following you follow me back please

Emmy said...

What a brilliant concept for an editorial! You're right...it's very "Wicked Witch":D

LoveT. said...

Looks Fun! Great :)

kisses

nancy @ adore to adorn said...

this is such a fun shoot! Love it!
xo,
nancy

Renae Simple Sequins said...

Awh, thanks for liking the photo duet of me and my doggie. hahahaha.

This art? Two words: Bizarre and Real.

Corinne said...

Haha, this is such a cool idea! Thanks for sharing =)

Corinne x
www.skinnedcartree.com

Kate said...

really great pictures, looks really cool!
xx Kate

The Style Department

The Marcy Stop said...

Such a creative concept. They really do look like melting cones!
xL

Last day to win a $100 Warehouse Shopping Spree!

Lorena said...

Very creative and unseen :) love it!

Ichraq said...

those pictures are quite funny! even if really ice cream is never a bad idea!

Ramona said...

It's so playful and smart idea. Love it.It's always interesting to see something more creative.

xoxo Ra

http://www.ramona-strikeapose.blogspot.ie

Julie (Little Pink Rain Boots) said...

I definitely see Wizard of OZ too. I wish designer bags would fall from the sky!

LittlePinkRainBoots.blogspot.com

Linda Becaca said...

Bahaha, we all scream for ice cream! ;)
Wow, this is different and funny. I like it!

Trendy Teal

Aimee P said...

This is such a unique photo concept! I would love a Chanel handbag to fall on me any day. haha.
xoxo Aimee
bowsandbeau-ties.com

Dawn Gibson-Thigpen said...

Hey Kim..

There is something about these photos are are extremely wild, and extremely cool! and the shoes are amazing!!

http://simplysassysstyle.blogspot.com

Dawn

LyddieGal said...

what a fun and creative idea, and brilliant execution - those dresses work quite well to give the illusion of melting.
Chic on the Cheap

Jessica said...

These pictures are so great. Very funny but I love the dresses.

Tracy @ www.sunnydaystarrynight.com

MOSAMUSE said...

:) this is SUCH a cute concept!
xo
MOSAMUSE

www.MOSAMUSE.com

Elle Sees said...

awesome editorial!

Pamela RG said...

That fashion editorial is quite funny. It's nice to see Fashion not taking itself too seriously and adding some fun! It's ice cream season after all.

Thrifted Shift said...

Thanks for sharing! These are so fun! Your blog is always great eye candy!

Claire said...

what fun pictures. loving the cones. hee hee!

http://spinning-threads.blogspot.com

Anya Jensen said...

So cool Kim, I love it - melting models ha ha - and I agree with the Wizard of OZ comparisons :)
FAB.
Axx

Coco said...

Kim here I will admit to one of my phobiae: the whole Wizard of Oz story scares me to such an extent that I couldn't watch the movie. What am I, 5 yrs old?? Well, of course a Chanel bag falling from the sky would calm me down too! Ps. When I was camping I thought about your stories about the Brownies and I smiled at myself. You must write a children's novel about that, really!
xoxo
Coco et La vie en rose
Coco et La vie en rose on Bloglovin
Coco et La vie en rose on Facebook

oomph. said...

kind of funny! i had to look twice to see if the cones were hats or if they were covering their faces!!

rockoomph.blogspot.com
COACH Bag Giveaway!

Sakuranko said...

This concep is really interesting.
xx

www.sakuranko.com

Nails My Dreams said...

Hahahaha. You never fail to make me laugh while reading one of your posts. *giggles* Gahd, that ice cream cone look is so.. couture. lol. I want it to rain designer fashion too! Hehehe.

Laia herrero said...

Such an amazing editorial, exhilarating pictures! I wish it could really rain ice cream and luxury bags over here, I would be the first on the line ;)
Kisses

The Hipster Owl's Bookshelf said...

How awesome is this!! Love it! All the ruffles in the skirts and the long hair reminded me of water ripples. :) Sigh...

Shachi Sharma said...
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