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Monday, February 24, 2020

3 Helpful SEO Tips for New Business Beginners

When you’re starting a business, there’s an endless list of things to think about. Unfortunately, it can feel impossible to cover everything, which tends to make things like SEO take a back burner. That’s one of the reasons why so many new businesses fail so quickly.

Whether you have any marketing experience or not, you need to use SEO (Search Engine Optimization) to get your business noticed and ranked on Google, Bing, etc. About 70% of marketing experts believe SEO is more important than pay-per-click advertising. That’s good for your business since optimizing your website for search engines doesn’t have to cost money!

Even if you’re a beginner with no marketing background, you can still utilize SEO and put some techniques into practice. Let’s look at a few tips you can use to get your business noticed online.


1. Put Effort Into Your Keywords

Even if you don’t have marketing experience, you’ve probably heard about keywords and how important they are for your business to be found. Keywords are what people will commonly use to search for what your business has to offer.

For example, if you sell sandals and flip-flops and someone types “best summer sandals” in Google, you want your business to be the first thing that pops up.

There are a few ways to know you’re using the “right” keywords. First, think about what you would search for as it relates to your business. Write down several words and phrases. When you put yourself in the mind of a typical consumer, it’s a good place to start. You can also use keyword research tools, or look up what competitors are using to see how you can do better.

2. Optimize Your Content

Any good marketer will tell you that “content is king.” Google is putting more focus on page content than ever before, so make sure your website has fresh and relevant content that is easy to read and draws interest. It should look and feel natural to the reader instead of something that is just flooded with keywords for no reason.

It’s a good idea to update your content regularly and use the right formatting, including headings, sub-headings, and images to break up text and be more visually appealing.

3. Use the Right Page Titles

This might seem like a small tip, but it can make a big difference. Plus, it’s something many small businesses ignore, and they’re only hurting themselves!

When you’re creating your website, don’t ignore the titles for each page. You want to make sure they’re just as optimized as the other content on your site. Try to get some relevant keywords into your titles in a natural-sounding way. If you can get a keyword or two at the beginning of each title, you can improve your click-through rates and even your page ranking.

SEO can feel a little overwhelming for beginners. If you’re still struggling with how to get started, it might be a good idea to call a professional, like this digital agency in Philadelphia. But, once you put some time and effort into learning more about SEO, you’ll quickly see it can be your best friend when it comes to promoting your business effectively.
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