Beauty. Fashion. Food. Travel. Lifestyle.

Friday, February 21, 2020

4 Reasons Why Your Marketing Isn't Working


If there is one thing we all know about business, it’s that you can only be successful if customers know you exist. Getting your brand out there and recognized is essential if you hope to make any kind of impact, and so marketing is one of the first things any business has to get right.

However, the skill sets required for running a business and marketing one effectively are not necessarily overlapping. You may have everything on the production side right, and have a solid head for recruitment but, when it comes down to it, find that your marketing efforts are coming up short. If you’re not seeing the customer interest that you believe your products or services merit, here are a few of the reasons you might be struggling…

You’re pitching to the wrong audience
It may seem outlandish, but it is simply a fact that some businesses hit the wrong note with their marketing, and even some very smart business owners make crucial mistakes with where they aim their marketing. If you are too broad with where you place your ads, or drop your direct mail in a neighborhood where your services will never be needed, then you’ll fail to attract interested customers - and you may even get a negative reputation that drags on your marketability.

You’re being too subtle
Everyone likes a clever marketing campaign, and sometimes ad executives will secure top dollar for a series of ads that are critically-acclaimed, and have been focus-grouped every way imaginable, but when the campaign runs, it just doesn't land. In marketing, clever is great, and it’s well worth being original - but you have to be memorable first and foremost. Whether that’s by using your brand name prominently, or working on the right direct mail materials with the likes of mailitdirect.com, the best campaign is the one that people won’t forget in a hurry.

You’re putting all your eggs in one basket
It is perfectly sensible to be cautious with your marketing at the outset; you don’t ever want to overspend on your first campaign. However, this does not mean you should focus merely on mailshots, radio ads, promoted social media posts as advocated by hootsuite.com or any other specific form of marketing. You have to diversify somewhat, even right at the beginning, for one reason above all else; if you don’t test your message in a number of formats, you won’t know which works best. Your marketing budget may be modest, but that’s all the more reason not to throw it all in one bucket - spread it around, and then concentrate on what works best.

You’re not saying anything new
It’s common in business to look at what competitors are doing and try to do it better. The wisdom of this approach is in doubt anyway - it’s hard to separate people from a brand they already trust - but in marketing it’s all the more pointless. Marketing needs to be fresh to be effective; by using someone else’s methods and message you’ll end up looking derivative and, worse yet, potentially driving your potential customers to your competitors. Above all other principles, this is the most important in marketing; don’t copy anyone else, there really is nothing to be gained by it.

Keep these principles of marketing in mind, and you’ll avoid the mistakes so many new businesses make.
SHARE:
Blogger Template Created by pipdig