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Tuesday, January 12, 2021

How To Spread The Word About Your New Business

Building a new business takes a huge amount of time and energy, so opening your doors to receive not a single customer can be a truly disappointing experience. However, it takes considerable commitment to spread the word about your brand, and you should aim to pursue several different advertising avenues to let the world know that you’re ready and waiting to take their order. Luckily, it needn’t be as difficult as you might initially expect to begin spreading the word about your new business, as there are several key areas in which you can focus your efforts to begin making a name for yourself on the market today. So, if you would like to find out more, then read on to uncover some of the handiest hacks that you can utilise now to get the world talking about your brand in no time at all!

Image Source: Pexels CC0 License

Build A Brilliant Business Website

One of the best places to begin your journey is online, as in recent years the number of users that utilise the internet each and every day has seen a huge spike. Building your own business website will allow you to stake your claim on your own little corner of the web, allowing users to visit your exclusive platform to seek out news and information about your brand, as well as purchase products or order services. It’s not as simple as you might think to build a successful website, as several important features must come together to form the perfect end product. The most obvious feature of an effective website is the design, as it’s the first thing a user will see when they type in your URL. It’s best to stick with a minimalist style, as using too many colours and graphics looks tacky at best and can even give off an air of in authenticity and unreliability. A simple aesthetic that features regular use of your logo and one or two key colours should help to encourage users to stick around and scroll on, and it’s more accessible for those who have visual impairments, too. The next important step that you must complete is to upload interesting and inspiring content to your website, as you need to work hard to draw users in and encourage them to spend with your business. Publishing content also provides you with the opportunity to indulge in more SEO, which is one of the most essential aspects of your completed website. SEO (or search engine optimisation) can be described as a set of tools, algorithms and programs that can increase your website's rank among search engine results pages, therefore ensuring more people gain the chance to click your link and visit your platform. There are many different forms of SEO that you can pursue to benefit your new business, including the use of long and short tail keywords within your content that pushes your pages more organically.

Develop A Social Media Presence

A great way to keep in touch with your audience on a more personal level is through the development of a strong social media presence. In recent years, social media use has boomed like nothing seen before. Many billions of people spend hours scrolling through social media sites each and every day, with children and young adults often reaching upwards of 8 hours checking their feed and searching for new content. Failing to cash in on such a huge opportunity could be catastrophic for your new business, so there’s no time like the present to start building your social media presence! It couldn’t be simpler to set up a profile, as you just need an email address and some basic information to get started. Once you’ve made a business account, you can begin posting content like status updates, photos and links, as well as networking with users across the world to develop a strong customer relationship through virtual communication. Social media can be the perfect place to advertise your new products and services, as users can share your posts with their friends and followers to gain even more attention without you having to lift a finger. It’s also a brilliant way to seek feedback from your customers, as it’s possible for users to ‘like’ your posts and offer up their own unique comments and opinions. You can then reply to these comments, boosting the quality of your online customer service with ease and proving that you’re a committed, worthily brand that shoppers can trust. There are many business focused applications and features that can be utilised by commercial users, such as seeking out insights with regards to interaction on each post so that you can see for yourself how your message is received by your audience. Social media platforms also offer up the chance for you to ‘go viral’ with your posts, which essentially provides your new business with 5 minutes of fame on the internet. This can have a huge impact on your brand as a whole, and it just takes one funny video or one inspiring article to attract masses of attention.

Create Attractive Advertising Campaigns

Advertising campaigns can come in all shapes and sizes, from the more traditional methods like billboards and TV ads to more modern, new age concepts like renting ad space on popular web pages. Creating the most attractive advertising campaign is likely to be more important that the concept or platform that you pursue, as the content is what draws people in and grabs their attention. Think about your target audience and what they will be looking for in your new business, as you should tailor each of your campaigns to catch the eye of your target market rather than attempting to please everyone kind of individual. This might mean using bright colours in advertisements focused towards children, or using large, clear text when attempting to attract elderly customers. It can take considerable trial and error to create the most attractive advertising campaign, as it’s best to put your content through a kind of testing process with members of the public before you release anything to see whether it’s truly effective or terribly offensive. Always include the most important key features on each of your advertising campaigns - your brand name and logo, a slogan (or phrase that’s easy to remember), as well as how your audience can locate and utilise your products and services. There’s no use in spending thousands on a worldwide ad campaign that doesn’t even include a link to your website, so make sure you include the basics before you jump to the design and detailing.

Get In Touch With Your Audience

Getting in touch with your audience in a more personal and individual manner is the final way to spread the message about your new business, as there are in fact several opportunities that you can explore to speak with members of your target market in an insightful and engaging manner. Taking your brand to the streets to perform face to face advertising (perhaps with the addition of leafleting) is a brilliant way to spread your message on the ground, and it shows a more personal and approachable side to business that you don’t often see in such a virtual world. Another great option that you can utilise in telephone communication, as investing in one of the most recognisable 1300 numbers makes it easy to stay in contact with your clients. A long and complicated jumble of digits can be near impossible to remember, so it’s best to opt for a simple sequence that's harder to forget. Using telephone marketing can also help you to save considerable time, as you’re able to get an immediate response that isn’t always common online. The use of email messaging can also be a great way to get in touch with your customers, as many people have their email accounts linked directly to their smartphones so that notifications will appear on their screen just seconds after you send a mail. Being a constant presence by investing in all manner of communication techniques will ensure that no one is able to forget your new business any time soon, as your brand name will be known far and wide on every different platform and in every different place! 

Spreading the word about your new business isn’t going to be a super easy, super fast task, but the time and energy that you use to pursue your goal will no doubt be reciprocated in the love and attention that your customers and target audience show in return. There are many different ways that you can let the world know about your brand, from building your own website to developing a social media presence, so there’s never been a better time to establish a name for yourself in your chosen industry. You can make the most of advertising opportunities by creating your own attractive campaigns that draw people in, and get in touch with your future clientele through the use of email messaging, phone communication and more.

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