A Beauty & Lifestyle Blog

Tuesday, July 30, 2019

Top Reasons You Need Identity And Access Protection


When working online in any capacity, whether it be for yourself or as part of a business, there are some rules and guidelines you need to live by to keep yourself safe.
  • Create good passwords - always spend extra effort coming up with a strong password (or smash your keyboard and use the random letters that appear like this: eh]0w3nfdkjlgha904)
  • Avoid spam emails - we all know by now of the Nigerian Princes who want to pay us money, but what about more sophisticated scams? Always double check the sender’s email address and if it is something like this: aotgfhju274pds@gmail.com steer clear.
  • Protect your data - lock up your data tight and use a security service
Today we want to talk about that last point a little more in depth, and outline the real reasons why you should use these tools in your own business or for yourself this year.

1. Attracting more users
For a business, your main aim is to build a solid database of customers who you can resell to over time and gain loyalty to the brand. You likely use many different methods to attract customers to your business such as analytics testing and trends, and identity services and access can help you with this.

For this point we are not talking about the testing of an identity, we are actually talking about the way you allow access to your business from the outside. If you have a system where people can login to your website and have their own account, there is a big impact which can be created by allowing social login options as well as email. This would allow people to login with their social media accounts which provides you with data for advertising but also allows them to keep their email address secure.

2. Securing your data
One of the main benefits of access and identity checking as a business is the security it will bring to your business. As a brand it is important for you to keep all of your data safe and secure online, and depending on the type of business you have, you could be an easy target for hackers who want to get a hold of your customer data. One of the ways which a hacker might try to infiltrate your business is by signing up with an account and worming their way into your system. This is why it is important for you to run a robot or identity check on all customers when they sign up for your business.

3. More marketing opportunities
When running a small business, you want to build an audience of people who trust you and who will follow you and your brand. To do this you need to build a trusted presence online and one of the effective ways that you can do this is to use social media. When it comes to marketing, social media is a real powerhouse and it is a tool you need to utilise to your advantage. One of the ways you can use your marketing as a result of login details is by collecting social media accounts. When you have access to social media accounts, you can target your online marketing to these people and this will increase your likelihood of finding success as a brand.

4. Stay relevant
As you may have noticed in the past, there are so many things which are ever changing in the world of technology and as a result of this, many businesses and brands need to change constantly to keep up. By changing your login preferences and processes will allow you to stay relevant to your audience and it will prove to them that you are at the forefront of your industry. This is something which you can do to attract more customers and it means that they will be much more likely to work with you than anyone else.

5. Making life easier
As a company, you always want to do anything you can to make things easier for yourself. By changing the process and ensuring the security of anyone who registers for an account with you, you will safeguard your business and this will ensure that it stays safe and secure all the time. This will make a difference to your working lives because you won’t need to tackle any big issues and struggle with problems.
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