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Wednesday, January 29, 2020

Why Companies Are Investing in Sustainable Product Design

There’s been a huge rise in interest in environmental matters in recent years, from both consumers and corporations. This is due to increased knowledge about the damage that humans are doing to the planet, and the fact that we’re already beginning to see the effects of climate change. If we’re going to prevent things from getting even worse, then we all need to work together to find a more sustainable way to live.

However, while we’ll all need to play our parts, the responsibility is shared equally. Much of the damage inflicted on the natural world comes from large corporations, rather than from members of the public. While some companies continue to shirk their responsibilities, others are helping to lead the charge, and are actively making investments that’ll lead to more sustainable practices, especially when it comes to the design of the product. The design is especially targeted because it can lead to much improved sustainability practices without reducing the quality.

And there are reasons why companies are investing in sustainable design that extend beyond it simply being the right thing to do. It can help improve their relationship with their customers, who are increasingly likely to shun companies that reject their wider social responsibilities.

As such, CEOs are increasingly concerned with the LCA (Life Cycle Assessment) side of their operations. While this isn’t always easy, it is worthwhile, as it can lead to a significantly improved carbon footprint for their products. To learn more, check out the infographic from the University of California Riverside below.

Infographic by University of California Riverside University of California Riverside
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